Context
From December 2024 to May 2025 I worked remotely for Digital Gregg, a US company, as Virtual Assistant – Lead Generation & Marketing Head. My focus was white-label partnerships: finding potential partners and moving them through a pipeline from prospect to partner.
Result
Qualified leads grew by 15% for white-label partnerships.
What I did
- Built prospect lists in LinkedIn Sales Navigator, which filters companies and people by industry, company size and role.
- Found and enriched contact details with Apollo.io.
- Ran HubSpot campaigns to reach prospects and follow up.
- Managed the lead pipeline in Trello, used as a CRM board with a column for each stage from prospect to partner.
Tools used
LinkedIn Sales Navigator, Apollo.io, HubSpot and Trello.
What I would automate today
Much of this pipeline is repeat work that I now automate. An n8n or Zapier workflow can move each new Apollo.io contact into HubSpot, an LLM can draft a fit score and a first message, and the Trello card can be created automatically, so the person running the pipeline only reviews and sends. That is the kind of work covered by my AI automation service.
