SEO
As Content Manager at ICMG LLC (2024) I improved organic search rankings by 25% across multiple WordPress sites. The work was keyword research to pick the search term each page should target, on-page SEO to align titles, headings and content with that term, and WordPress management: content updates, theme customisation and plugins. Read the SEO case study.
Social media and content
As Social Media Manager at Crushvertise LLC, a lead-generation agency in Austin, Texas (2022 – 2023), I lifted audience engagement by 20% with visual content made in Photoshop and Illustrator, and ran a multi-platform strategy that was adjusted based on the data. I also edit short-form video in Premiere Pro, CapCut and Camtasia. Read the social content case study.
B2B lead generation
At Digital Gregg (2024 – 2025) I grew qualified leads by 15% for white-label partnerships using LinkedIn Sales Navigator and Apollo.io, ran HubSpot campaigns and managed the pipeline in Trello. Read the lead generation case study.
Where AI fits
Growth work has a lot of repeat steps: moving new contacts into a CRM, scoring them and drafting first messages. Those are the steps I now automate with n8n, Zapier or Make.com and an LLM, so people spend their time on the conversations. See AI automation.
